Privacy Policy

1) Introduction and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. The following information explains how we handle your personal data when you use our website. Personal data is any data that can be used to identify you personally.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Jens Rechel, Grosse Bauerngasse 53, 91315 Höchstadt a.d.Aisch, Germany, Tel.: +4915739469130, Email: jensrechele@gmail.com. The controller is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.

2) Data collection when visiting our website

2.1 When you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we collect only the data that your browser transmits to the website server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time of access
Amount of data sent in bytes
Source/referrer from which you reached the page
Browser used
Operating system used
IP address (if applicable: in anonymized form)

Processing is carried out pursuant to Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used otherwise. However, we reserve the right to subsequently review the server log files if there are concrete indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL/TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser’s address bar.

3) Hosting & Content Delivery Network

3.1 Shopify
For hosting our website and displaying the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”).

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.

All data collected on our website is processed on the provider’s servers. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

3.2 Cloudflare
We use a content delivery network provided by: Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA.

This service enables us to deliver large media files such as graphics, page content or scripts faster via a network of regionally distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6(1)(f) GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision of the European Commission, ensures compliance with the European level of data protection.

4) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e., small text files that are stored on your device. Some of these cookies are automatically deleted after you close your browser (so-called “session cookies”), while others remain on your device for a longer period and enable the storage of site settings (so-called “persistent cookies”). In the latter case, you can find the storage period in the overview of your browser’s cookie settings.

If personal data is also processed by individual cookies used by us, the processing is carried out pursuant to Art. 6(1)(b) GDPR either for the performance of the contract, pursuant to Art. 6(1)(a) GDPR in the case of consent given, or pursuant to Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contact

5.1 Shopify Inbox
This website uses the live chat system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.

The processing of personal data transmitted via the chat is carried out either pursuant to Art. 6(1)(b) GDPR because it is required for initiating or performing a contract, or pursuant to Art. 6(1)(f) GDPR based on our legitimate interest in effective support for our website visitors. The data transmitted in this way will be deleted, subject to any statutory retention obligations, once the relevant matter has been conclusively clarified.

In addition, further information may be collected and evaluated by means of cookies for the purpose of creating pseudonymized user profiles, which, however, does not serve your personal identification and is not merged with other data sets. If this information has a personal reference, processing is carried out pursuant to Art. 6(1)(f) GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization purposes.

The setting of cookies can be prevented by appropriate browser settings. In this case, the functionality of our website may be limited.

You may object to the collection and storage of data for the purpose of creating a pseudonymized user profile at any time with effect for the future.

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

5.2 In the course of contacting us (e.g., via contact form or email), personal data is collected. Which data is collected when using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration.

The legal basis for processing this data is our legitimate interest in responding to your request pursuant to Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted after your request has been finally processed. This is the case if it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that no statutory retention obligations conflict with this.

6) Data processing when opening a customer account

Pursuant to Art. 6(1)(b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. Which data is required for opening an account can be found in the input form of the respective form on our website.

You can delete your customer account at any time by sending a message to the above address of the controller. After deletion of your customer account, your data will be deleted provided that all contracts concluded via it have been fully processed, no statutory retention obligations conflict with this and there is no legitimate interest on our part in continued storage.

7) Use of customer data for direct advertising

7.1 Subscription to our email newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an email newsletter once you have expressly confirmed that you consent to receiving the newsletter. We then send you a confirmation email asking you to confirm by clicking a corresponding link that you wish to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to use your personal data pursuant to Art. 6(1)(a) GDPR. When you sign up for the newsletter, we store the IP address entered by your Internet service provider (ISP) and the date and time of registration in order to be able to trace possible misuse of your email address at a later date. The data collected by us when registering for the newsletter will be used exclusively for promotional communication via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller named at the beginning. After unsubscribing, your email address will be deleted immediately from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use the data beyond this, which is permitted by law and about which we inform you in this declaration.

7.2 Sending the email newsletter to existing customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those you have already purchased from our range by email. For this purpose, we do not need to obtain separate consent from you pursuant to Section 7(3) of the German Act Against Unfair Competition (UWG). Data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising pursuant to Art. 6(1)(f) GDPR. If you have objected to the use of your email address for this purpose from the outset, we will not send emails.

You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the controller named at the beginning. You will only incur transmission costs according to the basic tariffs. After receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

7.3 Shopify Email
Our email newsletters are sent via the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.

Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided when subscribing to the newsletter pursuant to Art. 6(1)(f) GDPR to this provider so that it can send the newsletter on our behalf.

Subject to your express consent pursuant to Art. 6(1)(a) GDPR, the provider also carries out a statistical success evaluation of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure open rates and specific interactions with the content of the newsletter. Device information (e.g., time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data sets. You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider, which protects the data of our website visitors and prohibits disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

8) Data processing for order processing

8.1 Insofar as necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on pursuant to Art. 6(1)(b) GDPR to the commissioned transport company and the commissioned credit institution.

If, on the basis of a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact data you provided when placing the order in order to inform you personally within the scope of our statutory information obligations pursuant to Art. 6(1)(c) GDPR. Your contact data will be used strictly for the purpose of notifications about updates owed by us and will only be processed by us to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s) who support us in whole or in part in performing concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.

8.2 Printful
We use the following provider for order processing: Printful, Inc., 11025 Westlake Drive, Charlotte, NC 28273, USA.

Name, address and, if applicable, other personal data will be transferred to the provider pursuant to Art. 6(1)(b) GDPR solely for the purpose of processing the online order. The transfer of your data takes place only insofar as it is actually necessary for processing the order.

For the transfer of data to the USA, the provider relies on the Standard Contractual Clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

8.3 Transfer of personal data to shipping service providers

DHL
We use the following provider as a transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany.

We pass on your email address and/or telephone number pursuant to Art. 6(1)(a) GDPR before delivery of the goods for the purpose of arranging a delivery date or delivery notification, provided that you have given your express consent for this in the ordering process. Otherwise, we only pass on the recipient’s name and delivery address to the provider for the purpose of delivery pursuant to Art. 6(1)(b) GDPR. The transfer takes place only insofar as it is necessary for delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

The consent can be revoked at any time with effect for the future vis-à-vis the controller named above or vis-àvis the provider.

DPD
We use the following provider as a transport service provider: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany.

The consent can be revoked at any time with effect for the future vis-à-vis the controller named above or vis-àvis the provider.

Hermes
We use the following provider as a transport service provider: Hermes Logistik Gruppe Deutschland GmbH, Essener Straße 89, 22419 Hamburg, Germany.

The consent can be revoked at any time with effect for the future vis-àvis the controller named above or vis-àvis the provider.

UPS
We use the following provider as a transport service provider: United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany.

The consent can be revoked at any time with effect for the future vis-àvis the controller named above or vis-àvis the provider.

8.4 Use of payment service providers (payment services)

Apple Pay
If you choose the payment method “Apple Pay” of Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment is processed via the “Apple Pay” function of your device running iOS, watchOS or macOS by charging a payment card stored with “Apple Pay”. Apple Pay uses security features integrated into your device’s hardware and software to protect your transactions. To authorize a payment, you must enter a code set by you and verify via the “Face ID” or “Touch ID” function of your device.

For the purpose of payment processing, the information you provide during the ordering process together with information about your order is transmitted to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to execute the payment. The encryption ensures that only the website through which the purchase is made can access the payment data. After the payment is made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the success of the payment.

If personal data is processed in the transmissions described, processing takes place exclusively for the purpose of payment processing pursuant to Art. 6(1)(b) GDPR.

Apple stores anonymized transaction data, including the approximate purchase amount, approximate date and time, and whether the transaction was successfully completed. Anonymization fully excludes any personal reference. Apple uses the anonymized data to improve “Apple Pay” and other Apple products and services.

When you use Apple Pay on iPhone or Apple Watch to complete a purchase that you made via Safari on Mac, the Mac and the authorization device communicate via an encrypted channel on Apple’s servers. Apple does not process or store any of this information in a format that identifies you personally. You can disable the ability to use Apple Pay on Mac in your iPhone settings. Go to “Wallet & Apple Pay” and disable “Allow Payments on Mac”.

Further information on data protection at Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027

Google Pay
If you choose the payment method “Google Pay” of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), payment is processed via the “Google Pay” application on your mobile device running at least Android 4.4 (“KitKat”) and equipped with NFC, by charging a payment card stored with Google Pay or another verified payment system stored there (e.g., PayPal). To authorize a payment via Google Pay in an amount greater than €25, your mobile device must first be unlocked using the respective verification measure set up (e.g., facial recognition, password, fingerprint or pattern).

For the purpose of payment processing, the information you provide during the ordering process together with information about your order is transmitted to Google. Google then transmits the payment information stored in Google Pay to the originating website in the form of a transaction number assigned once, with which a payment made can be verified. This transaction number contains no information about the actual payment data of your payment methods stored with Google Pay, but is created and transmitted as a once-only valid numeric token. For all transactions via Google Pay, Google acts solely as an intermediary for processing the payment. The transaction is carried out exclusively in the relationship between the user and the originating website by charging the payment method stored with Google Pay.

If personal data is processed in the transmissions described, processing takes place exclusively for the purpose of payment processing pursuant to Art. 6(1)(b) GDPR.

Google reserves the right to collect, store and evaluate certain transaction-specific information for each transaction made via Google Pay. This includes date, time and amount of the transaction, merchant location and description, a description of the purchased goods or services provided by the merchant, photos you attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction, and any offer associated with the transaction.

According to Google, this processing is carried out exclusively pursuant to Art. 6(1)(f) GDPR based on the legitimate interest in proper accounting, verification of transaction data and optimization and maintenance of the Google Pay service.

Google also reserves the right to combine the processed transaction data with further information collected and stored by Google when using other Google services.

Google Pay’s terms of use can be found here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection at Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de

Klarna
One or more online payment methods of the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If you select a payment method of the provider for which you pay in advance (e.g., credit card payment), your payment data (including name, address, bank and card information, currency and transaction number) as well as information about the content of your order will be transmitted to the provider pursuant to Art. 6(1)(b) GDPR. This transfer takes place exclusively for the purpose of payment processing with the provider and only insofar as it is necessary for this purpose.

If you select a payment method for which the provider pays in advance (e.g., invoice purchase or installment purchase or direct debit), you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, possibly data on an alternative payment method).

In order to safeguard our legitimate interest in determining the creditworthiness of our customers, we transmit this data pursuant to Art. 6(1)(f) GDPR to the provider for the purpose of a credit check. Based on the personal data you provide as well as other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the selected payment option can be granted in view of payment default and/or bad debt risks.

The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, address data.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data insofar as this is necessary for contractual payment processing.

PayPal
One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.

If you select a payment method of the provider for which you pay in advance, your payment data (including name, address, bank and card information, currency and transaction number) as well as information about the content of your order will be transmitted to the provider pursuant to Art. 6(1)(b) GDPR. This transfer takes place exclusively for the purpose of payment processing with the provider and only insofar as it is necessary for this purpose.

If you select a payment method for which we pay in advance, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, possibly data on an alternative payment method).

In order to safeguard our legitimate interest in determining your creditworthiness in such cases, we transmit this data pursuant to Art. 6(1)(f) GDPR to the provider for the purpose of a credit check. The provider checks, based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experience), whether the selected payment option can be granted in view of payment default and/or bad debt risks.

Shopify Payments
One or more online payment methods of the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.

Sofort transfer via Klarna
One or more online payment methods of the following provider are available on this website: Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden.

8.5 Electronic cancellation option for continuing obligations with consumers
Consumers who have entered into contracts on this website for paid continuing obligations (e.g., subscription contracts) have the option to cancel them via an electronic button in accordance with the applicable notice periods.

Activating the button leads to a confirmation page where the consumer can provide further information about the cancellation, clearly identify themselves and then submit the cancellation electronically.

The collection of personal data and its transmission to us takes place pursuant to Art. 6(1)(b) GDPR only insofar as it is necessary for proper processing of the cancellation. Also on the basis of Art. 6(1)(b) GDPR, the data provided is used to confirm receipt of the cancellation declaration and the time of cancellation electronically in text form. The additional legal basis for processing is Art. 6(1)(c) GDPR. We are legally obliged to provide an electronic cancellation option for consumer contracts for paid continuing obligations concluded via electronic commerce.

9) Online marketing

Google AdSense
This website uses Google AdSense, an online advertising service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google AdSense uses cookies, i.e., text files that are stored on your computer and enable analysis of your use of the website. In addition, Google AdSense also uses so-called web beacons (small invisible graphics) to collect information, by means of which simple actions such as visitor traffic on the website can be recorded, collected and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is generally transmitted to a Google server and stored there. This may also involve transmission to servers of Google LLC in the USA.

Google uses the information obtained in this way to evaluate your usage behavior with regard to AdSense ads. The IP address transmitted by your browser within the scope of Google AdSense is not merged with other Google data. The information collected by Google may be transferred to third parties if required by law and/or if third parties process this data on behalf of Google.

All processing described above, in particular the reading of information on the device used via cookies and/or web beacons, will only take place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. Without this consent, Google AdSense will not be used during your visit.

You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

10) Web analytics services

10.1 Google Analytics 4
This website uses Google Analytics 4, a web analytics service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables analysis of your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies, which are stored as small text elements on your device and collect certain information. The scope of this information also includes your IP address, which, however, is shortened by Google by the last digits in order to exclude direct personal identifiability.

The information is transmitted to Google servers and processed there. This may also involve transfers to Google LLC servers in the USA.

Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activities for us and provide other services related to website and internet use. The shortened IP address transmitted by your browser within the scope of Google Analytics is not merged with other Google data. The data collected within the scope of Google Analytics 4 is stored for two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, is carried out only if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. Without your consent, Google Analytics 4 will not be used during your visit. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with Google, which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special function “demographic characteristics” and can create statistics that provide information about the age, gender and interests of website visitors. This is done by analyzing advertising and information from third-party providers. This makes it possible to identify target groups for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after being stored for two months.

Google Signals
As an extension of Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR, analyze your usage behavior across devices and create database models, including cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can disable the “Personalized advertising” feature in your Google account settings. Follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension of Google Analytics 4, the “UserIDs” function can be used on this website. If you have consented to the use of Google Analytics 4 pursuant to Art. 6(1)(a) GDPR, have created an account on this website and log in to this account on various devices, your activities, including conversions, can be analyzed across devices.

10.2 Google Tag Manager
This website uses the “Google Tag Manager”, a service of the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).

Google Tag Manager provides a technical basis to bundle various web applications, including tracking and analytics services, and to calibrate, control and link them to conditions via a unified user interface. Google Tag Manager itself does not store information on users’ devices and does not read such information. Nor does the service perform its own data analyses. However, when a page is accessed, Google Tag Manager transmits your IP address to Google and may store it there. A transfer to servers of Google LLC in the USA is also possible.

This processing is carried out only if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. Without this consent, Google Tag Manager will not be used during your visit. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de

11) Retargeting/Remarketing and conversion tracking

11.1 Meta Pixel
Within our online offering, we use the “Meta Pixel” service of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Meta”).

If a user clicks on an ad placed by us on Facebook and/or Instagram, the URL of our linked page is extended by a parameter using “Meta Pixel”. This URL parameter is then entered into the user’s browser after the redirect by a cookie that our linked page itself sets.

This enables Meta, on the one hand, to identify visitors to our online offering as a target group for the display of ads. Accordingly, we use the service to show the Facebook and/or Instagram ads placed by us only to those users who have shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products determined based on the websites visited) that we transmit to Meta (so-called “Custom Audiences”).

On the other hand, the “Meta Pixel” can be used to track whether users were redirected to our website after clicking on an ad and what actions they perform there (so-called “conversion tracking”).

The data collected is anonymous for us, so it does not allow any conclusions about the identity of users. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.

All processing described above, in particular the setting of cookies for reading information on the device used, is carried out only if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is generally transmitted to a Meta server and stored there; in this context, a transfer to servers of Meta Platforms Inc. in the USA may also occur.

11.2 Google Ads Remarketing
This website uses retargeting technology of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

For this purpose, Google sets a cookie in your device’s browser which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you have visited. Further data processing only takes place if you have agreed with Google that your internet and app browser history will be linked by Google to your Google account and that information from your Google account will be used to personalize ads that you view on the web. If you are logged into Google during your visit to our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups. In the course of using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC in the USA.

All processing described above, in particular the setting of cookies for reading information on the device used, is carried out only if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit.

You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “cookie consent tool” provided on the website.

Details on the processing initiated by Google and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

12) Site functionalities

12.1 Facebook plugins
Plugins of the social network of the following provider are used on our website: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

These plugins enable direct interactions with content on the social network.

To increase the protection of your data when visiting our website, these plugins are initially disabled and integrated into the page using a so-called “two-click” or “Shariff” solution.

This integration ensures that when a page of our website that contains such plugins is accessed, no connection to the provider’s servers is established yet.

Only when you activate the plugins and thereby give your consent to the data transfer pursuant to Art. 6(1)(a) GDPR, your browser establishes a direct connection to the provider’s servers. In this process, regardless of whether you are logged into an existing user profile, certain information about your device (including your IP address), your browser and your page history is transmitted to the provider and processed there if applicable.

If you are logged into an existing user profile on the social network of the provider, information about interactions carried out via the plugins will also be published there and displayed to your contacts.

You can revoke your consent at any time by deactivating the activated plugin by clicking it again. However, the revocation has no effect on data that has already been transferred to the provider.

Data may also be transferred to: Meta Platforms Inc., USA.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

12.2 Instagram plugins
Plugins of the social network of the following provider are used on our website: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

These plugins enable direct interactions with content on the social network.

To increase the protection of your data when visiting our website, these plugins are initially disabled and integrated into the page using a so-called “two-click” or “Shariff” solution.

This integration ensures that when a page of our website that contains such plugins is accessed, no connection to the provider’s servers is established yet.

You can revoke your consent at any time by deactivating the activated plugin by clicking it again. However, the revocation has no effect on data that has already been transferred to the provider.

Data may also be transferred to: Meta Platforms Inc., USA.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

13) Tools and miscellaneous

Cookie consent tool
This website uses a so-called “cookie consent tool” to obtain effective user consents for cookies and cookie-based applications requiring consent. The “cookie consent tool” is displayed to users when they access the website in the form of an interactive user interface, in which consents for certain cookies and/or cookie-based applications can be granted by checking boxes. By using the tool, all cookies/services requiring consent are only loaded if the user grants the corresponding consents by ticking the boxes. This ensures that such cookies are only set on the user’s device if consent has been given.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed.

If, in individual cases, personal data (such as the IP address) is nevertheless processed for the purpose of storing, assigning or logging cookie settings, this is done pursuant to Art. 6(1)(f) GDPR based on our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

Another legal basis for processing is Art. 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of non-essential cookies dependent on the user’s consent.

If necessary, we have concluded a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

Further information about the operator and the setting options of the cookie consent tool can be found directly in the respective user interface on our website.

14) Rights of the data subject

14.1 Applicable data protection law grants you the following data subject rights with regard to the processing of your personal data by the controller (rights of access and intervention), whereby the legal basis referenced indicates the respective requirements for exercising these rights:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to notification pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw granted consents pursuant to Art. 7(3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

14.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTERESTS WITHIN THE SCOPE OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNING YOU. HOWEVER, FURTHER PROCESSING MAY BE RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH ADVERTISING PURPOSES. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNING YOU FOR DIRECT ADVERTISING PURPOSES.

15) Duration of storage of personal data

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing and – where relevant – additionally by the respective statutory retention period (e.g., retention periods under commercial and tax law).

If personal data is processed on the basis of express consent pursuant to Art. 6(1)(a) GDPR, the data concerned is stored until you withdraw your consent.

If statutory retention periods exist for data processed in the course of contractual or quasi-contractual obligations on the basis of Art. 6(1)(b) GDPR, this data will be routinely deleted after expiry of the retention periods, provided it is no longer required for contract performance or contract initiation and/or there is no legitimate interest on our part in continued storage.

If personal data is processed on the basis of Art. 6(1)(f) GDPR, this data will be stored until you exercise your right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims.

If personal data is processed for direct advertising purposes on the basis of Art. 6(1)(f) GDPR, this data will be stored until you exercise your right to object pursuant to Art. 21(2) GDPR.

Unless otherwise stated in the other information in this policy about specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

Status: 02/01/2026, 15:11:31

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Privacy policy

Privacy Policy

1) Introduction and contact details of the controller

2) Data collection when visiting our website

3) Hosting & Content Delivery Network

4) Cookies

5) Contact

6) Data processing when opening a customer account

7) Use of customer data for direct advertising

8) Data processing for order processing

9) Online marketing

10) Web analytics services

11) Retargeting/Remarketing and conversion tracking

12) Site functionalities

13) Tools and miscellaneous

14) Rights of the data subject

15) Duration of storage of personal data

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Country/region

Language

Privacy policy

Privacy Policy

1) Introduction and contact details of the controller

2) Data collection when visiting our website

3) Hosting & Content Delivery Network

4) Cookies

5) Contact

6) Data processing when opening a customer account

7) Use of customer data for direct advertising

8) Data processing for order processing

9) Online marketing

10) Web analytics services

11) Retargeting/Remarketing and conversion tracking

12) Site functionalities

13) Tools and miscellaneous

14) Rights of the data subject

15) Duration of storage of personal data